GOODS IQ

Brand Design

Amax Incorporated was rebranding to Goods iQ to better represent themselves and their brand family - Bostitch, Stanley, Black+Decker, PaperPro, It's Academic, LockerMate, and Written Word Pencil Co. I designed the final Goods iQ logo, color pallete and business cards for a team of over 25 employees. I also developed the brand guidelines for the Marketing Team to use moving forward. Keep scrolling to see more!