SPEC OPS TOOLS

Package Design

With the tag line "Elite Performance, Uncommon Duty", Spec Ops Tools had a lot to explain to its consumer. The consumer needed to know why our product out performs the established tool brands everyone is familiar with and what our mission was. I incorporated military tones such as color and icon elements that complimented the product form and palette. Each package included a donation callout to remind the consumer that we are a brand that supports and gives back to veteran and first responder causes.